Milano Event to Explore Role of Arbitration in Protecting Fashion & Luxury Brand Value
TL;DR
- 'The Silent Runway' event examines ADR's role in safeguarding brand reputation in fashion and luxury.
- Held on April 9, 2026 at Palazzo dei Giureconsulti, Milan, organized by Camera Arbitrale di Milano.
- Discussion to focus on reputational risk, contracts, and effective use of arbitration and ADR.
Overview
On April 9, 2026, the Camera Arbitrale di Milano will host an event, 'The Silent Runway', focused on the use of arbitration and alternative dispute resolution (ADR) as tools to protect brand value and reputation in the fashion and luxury sectors, key pillars of Milan's economy.
What Happened
'The Silent Runway' is the first event in the new CAMTalk series by CAM Academy, organized to deepen knowledge of ADR mechanisms in different economic sectors.
The event will explore how arbitration and ADR can be leveraged to manage commercial disputes while preserving the intangible value of brand reputation.
Sessions include an interview with Enrico Casati (Co-Founder, Velasca), a roundtable with legal and business leaders-including Silvia Milanese (Flos | B&B Italia Group) and Beatrice Grifoni (EB Brands&Talents)-and a financial perspective from Ludovico Mantovani (Pirola Corporate Finance).
The program will be moderated by representatives of the Camera Arbitrale di Milano, and concludes with a networking aperitif.
Context
Brand reputation is an especially strategic asset in fashion and luxury industries, affecting market position, client trust, and long-term value.
Traditional litigation poses reputational risks due to public exposure; conversely, arbitration and ADR offer confidentiality, speed, and greater control, making them increasingly relevant tools for risk management in these sectors.
Why It Matters
- The initiative reflects growing industry awareness that dispute handling directly impacts brand value.
- Confidential ADR processes are positioned as essential to protecting sensitive commercial relationships and safeguarding reputational capital in a sector under intense public and media scrutiny.
- Such events may encourage wider adoption of ADR in high-value, reputation-sensitive industries.